Having worked in the advertising industry for over 20 years, Ed Atkinson joined First National Real Estate in 2018, bringing with him the experiences derived from all forms of media and communications with some of the biggest and most recognisable brands in Australia.

With the experience of working as the General Manager of two of the largest independent advertising agencies in Australia, he ensures that First National’s marketing strategies set the benchmark for the real estate industry.

Setting service standards for members of the network is a keystone of the Chief Operations Officer role. Understanding that each member of the network is running an independent business, Ed ensures that deadlines are met and industry leading marketing solutions are delivered.

Ed knows that communication is key to success; he works collaboratively with members and the head office marketing department to respond effectively to the modern requirements of leading-edge real estate businesses. As a true partner of each member’s estate agency, Ed makes sure the head office team is effective, responsive, and accurately aligned to their daily needs.