First National Real Estate was recognised recently for its support of the MobileMuster Old phones, more trees campaign, the official recycling programme of the mobile phone industry.
The network received the Award for the Best Promoter to recognise the business that actively and creatively promoted mobile phone recycling to its staff and customers. The Award was presented at the Victorian MobileMuster Business Awards, held as part of the Melbourne Sustainable Living Festival.
First National Real Estate CEO, Mr Ray Ellis, said he was delighted the network’s hard work and efforts had been acknowledged because, as a network, at every level it was committed to energy efficiency and sustainability.
“Our members and staff have embraced the corporate philosophy to lessen the impact our work has on the environment and at the same time take a lead on matters affecting the communities in which we live and work,” Mr Ellis said.
“MobileMuster was seen as an ideal extension of our own energy efficiency and sustainability drive and we worked very hard to encourage our customers, staff and members of the community to recycle their old phones and plant more trees.”
Mr Ellis said he believed the corporate world had an obligation to adopt business practices that would make them more resource efficient and less wasteful.
“It makes good corporate sense from every aspect. We reduce our carbon footprint, improve our bottom line, gain a competitive edge and enhance our reputation when we take on these type of social responsibilities,” Mr Ellis said.
In addition to partnering with the MobileMuster organisation, the network provided additional finance and resources to support the campaign.
“We provided a drop off point for members of our local communities and then promoted the campaign internally to staff and externally to the general public.
“We used a combination of traditional promotional methods, such as media releases and posters, with new technologies, such as social media tools like Twitter, facebook, blogs and smartphone messaging.
“The response we received from our members and their communities was terrific and we are pleased with the results we have achieved.”
For further information contact Stewart Bunn, National Communications Manager, First National Real Estate, on 0413 624 317
